Revenue Operations Interview: Bruce Peltzer at Area 1 Security

The Interview

Kluster's Take

Bruce is an Ops veteran, leading in the field for over 14 years.

In this piece, he discusses forecasting, how to do it well. Crucially, we question the importance of it; when does it go too far?

For Bruce, a forecast (and reporting) is only useful if it genuinely drives action, a response based on what we're seeing. If we aren't using it to be proactive, we're putting things the wrong way round!