Revenue Operations Interview: Ann M Baker at Edmentum

The Interview

Kluster's Take

We spoke to Ann of Edmentum on the role of operations and its overlap with strategy.

Ann tried to answer one question:

How can we get them involved in more strategic discussions, sooner?

We dug into the heart of Sales Ops as a profession and what we need to do to cross that strategic divide. We often discuss the symptoms of this theme - here, we go into the cause.

Ann not only provides a phenomenal advocation of why this should be the case: Ops folks are the experts, connective tissue, knowledgeable and great creative problem solvers who can help.

She also discussed how to go get there. And this starts with changing how people view ops, and how we view ourselves.