Revenue Operations Interview: Alisa Goldschmidt at OutMatch HCM

The Interview

Kluster's Take

For folks entering the world of Rev Ops, Alisa has awesome advice on connecting revenue teams, and thinking about the customer journey from Marketing to CS.

She brings an awesome background in marketing into this role, and in this piece, Alisa breaks down the priorities of marketers and how the function works - useful for anyone starting to engage with these teams.

Much of this discussion was on aligning the data-led approach of marketing, with sales - it's a great piece!