Revenue Interview: Sara Anderson at Accenture

The Interview

Kluster's Take

Tom spoke with Sara Anderson, Sales Capture Lead at Accenture. She tells us what she's learned from 20 years in sales and leadership.

Sara’s selling philosophy is about empowering and enabling. Whether that’s in her team or internally in an organisation. It’s an art of persuasion and storytelling. Sara always seeks to understand the why of the customer. She approaches challenges through curiosity and problem-solving. 

Sara tells us that it’s the why that draws people in. The why behind the mission and vision as a company that grew them to the brand that they are. She believes that it’s critical to be able to articulate and be authentic in what you’re representing. You need to listen carefully to your clients and customers. Sara wants to understand the problem being solved. They can then become loyal customers that you can grow and sustain. They're a true partner and client at that point. She explains that sales is a process of education and emotional connection.