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Interviews

Measuring Success, Danielle Marquis

By 

Dan Thompson

The Interview

“ We know we want to do X,Y and Z and everyone is built around those goals”. Danielle Marquis, VP of Revenue Operations at @Zappi. Georgina from Kluster interviewed Danielle about Measuring Success! Danielle explains how having a whole company build their visions around a strategy is a great way to create alignment. A fascinating contribution to the #Klustercommunity, Danielle!

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Forecasting

Sales Bookings vs. Revenue Recognition: Why Both Matter for Your Business

Learn the crucial differences between sales bookings and revenue recognition. While sales bookings forecast future deals, revenue recognition ensures accurate financial reporting by recognizing revenue only when services are delivered. Understand how both metrics work together to improve sales performance and financial transparency. Discover how Kluster’s platform helps manage both with precision.

Forecasting

Mastering Sales Forecasting Methods for Predictable Growth

Accurate sales forecasting methods are crucial for strategic planning and growth. Key approaches include tactical roll-up forecasting, deal-based forecasting, stage-based forecasting, and AI-driven forecasting, each offering unique benefits and challenges. Combining multiple methods and frequent updates can significantly improve forecast accuracy.

How Sedna’s CFO Transformed Forecast Accuracy with Kluster: An Interview with Robert Scott

Sedna improved forecast accuracy from 30% to using forecasting as an early warning system. Kluster’s pacing analysis throughout the quarter allowed for proactive planning and decision-making. The tool helped align sales and finance teams, fostering better communication and more informed decisions across the board.

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