With Kluster, Sedna went from 30% forecast accuracy at the beginning of the quarter to using forecasting as a strategic early warning system, enabling better decision-making and more proactive resource management.
“Kluster gave us the accuracy we needed to trust our forecasts and make smarter decisions.”
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“Tracking deal health and using Kluster’s pacing tools has given us invaluable early warnings throughout the quarter.”
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“Kluster helped align sales and finance, improving visibility and making forecasting a more collaborative process.”
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Sedna, a growing B2B SaaS company, is an intelligent communication ecosystem that streamlines complex workflows and reduces email inefficiencies.provides. As the company expanded, they faced increasing challenges with forecasting accuracy and revenue visibility, leaving leadership less control than they would’ve liked over critical financial decisions.
Early forecasts were only 30% accurate, resulting in an end of quarter scramble and unreliable financial planning.
The majority of deals were closing in the last week, making it difficult to track progress or make adjustments throughout the quarter.
Leadership lacked an early warning system to track slipping deals and relied on self reporting from sales representatives forecasts, which were difficult to challenge. This was made more difficult by the fact that we were still developing our discipline around sales processes.
Sedna had no efficient way to inspect and evaluate critical deals throughout the quarter, limiting their ability to make informed decisions.
Robert Scott
CFO, Sedna
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