COMPANY

How Sedna transformed forecast accuracy and decision-making with Kluster

With Kluster, Sedna went from 30% forecast accuracy at the beginning of the quarter to using forecasting as a strategic early warning system, enabling better decision-making and more proactive resource management.

The Results

Reliable forecasting

“Kluster gave us the accuracy we needed to trust our forecasts and make smarter decisions.”

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Early warning system

“Tracking deal health and using Kluster’s pacing tools has given us invaluable early warnings throughout the quarter.”

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Finance and sales alignment

“Kluster helped align sales and finance, improving visibility and making forecasting a more collaborative process.”

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About Sedna

Sedna, a growing B2B SaaS company, is an intelligent communication ecosystem that streamlines complex workflows and reduces email inefficiencies.provides. As the company expanded, they faced increasing challenges with forecasting accuracy and revenue visibility, leaving leadership less control than they would’ve liked over critical financial decisions.

The Challenge

Before implementing Kluster, Sedna struggled with:

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Inaccurate forecasts

Early forecasts were only 30% accurate, resulting in an end of quarter scramble and unreliable financial planning.

End-of-quarter bottlenecks

The majority of deals were closing in the last week, making it difficult to track progress or make adjustments throughout the quarter.

Limited visibility

Leadership lacked an early warning system to track slipping deals and relied on self reporting from sales representatives forecasts, which were difficult to challenge. This was made more difficult by the fact that we were still developing our discipline around sales processes.

Manual processes

Sedna had no efficient way to inspect and evaluate critical deals throughout the quarter, limiting their ability to make informed decisions.

"Kluster gave us the ability to track deals early in the quarter and spot issues before they escalated. Instead of scrambling at the last minute, we could plan ahead with confidence."

Robert Scott

CFO, Sedna

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Used by leadership to deliver on plan

CEO

Use Kluster to know how to achieve your goals, calculate the KPIs your team need and gain two months' extra visibility to ensure you beat quota, predictably.

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CFO

We know the difference between sales and revenue forecasting. Get comprehensive insights, making you the ultimate source of truth.

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RevOps Leadership

Quickly integrate Kluster with CRM and finance systems to automate FP&A, pipeline reviews, forecast calls, and board reporting. Reconcile revenue in real-time.

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CRO

Run every meeting from pipeline reviews to forecast calls, up to board meetings. Be alerted to key risks early, enabling time to update C-Suite while you course correct.

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The Board

Facilitate board meetings run on a unified suite of reporting and analytics, focused on strategy rather than tactics.

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"I use Kluster every day to make my number every quarter"

Patrick Dennis

CEO, Extrahop