The Interview

Kluster's Take

We spoke to Branden Baldwin, Senior Director of Revenue Operations at BirdEye, about his journey to revenue operations leadership, and insights into managing a successful function.

A key area we spoke about was the path to successful data collection and analysis, which is a cornerstone of rev ops.

Avoiding getting 'bogged down' in data by always referring back to the company objective, and what problems the data is trying to help solve, is paramount. This ties in to how Ops folks can get involved in strategic conversations and career progression: asking what we are trying to achieve and how we can use data to get there is a great pathway to helping set company objectives.