What’s the difference between traditional analytics and predictive analytics? Foresight. The ability to see into the future, to understand how today impacts tomorrow, and in real-time.
The question is no longer "why did that happen?" - but "why is that going to happen?"
When it comes to the faster moving side of your sales operation, the heartbeat, and where in-the-moment behaviour plays such a contributing role to results, yesterday’s answers don’t necessarily apply to today, nor do they afford you suitable time for action.