deepl • value study
“Kluster delivers the insights you need that you never thought would be possible”
steve rotter • deepl
Gainsight • value study
“The flexibility is amazing. Everybody is using it, every day.”
Jean-Charles Renoux • Gainsight
RESOURCES
deepl • value study
“Kluster delivers the insights you need that you never thought would be possible”
steve rotter • deepl

From forecasting doubt to data confidence at Altrata

Forecasting

Altrata is a leader in data intelligence in wealth, professional networks, and market dynamics

/industry
Data Intelligence
/headquarters
New York, US
/Size
2,000
/turnover
$104M

_About

Altrata is the definitive leader in global wealth intelligence, professional relationship mapping, and affluent market dynamics. The leading commercial, philanthropic, and educational institutions depend on Altrata solutions to deliver organisational growth.

Where other vendors told us our data didn’t fit, Kluster always said yes and delivered. That partnership mindset is rare, and powerful.
Connel Bell, Chief Operating Officer, Altrata

_Challenge

Altrata had robust CRM and revenue systems, but one critical gap persisted: forecast confidence.

Salesforce held the data, but execs and sales leaders couldn't reliably answer: “How much of our pipeline is real?” The internal team had spent years trying to solve this with custom tools, but even with talented ops resources, a scalable, trusted forecasting solution remained out of reach.

_Solution

Kluster partnered with Altrata to deliver an enterprise-grade forecasting engine, fast.

Within 24 hours, Kluster delivered a high-fidelity forecasting model, integrating seamlessly with Altrata’s customised Salesforce setup. Kluster soon became the foundation for confident decision-making across pipeline health, ARR planning, and long-term revenue strategy.

Cleaner data, smarter decisions

With more eyes on data surfaced through Kluster, Salesforce hygiene improved, driving better process discipline.

Behavioural shift

Sales reps started treating forecasting like a science, not guesswork.

Embedded forecasting

Kluster became part of the commercial team’s daily and monthly rhythm.

End-to-end revenue intelligence

Kluster’s ARR and pipeline capabilities created a full operational revenue view, something Altrata had pursued for five years.

_Results

90-day forecasting

For the first time, Altrata had early visibility to drive strategic decision-making.

24-hour proof of value

Within a day of sharing minimal data, Kluster returned an 85% working solution.

From “gut feel” to data-driven results

Kluster’s ARR and pipeline capabilities created a full operational revenue view.

_Impact

Since implementing Kluster, Altrata has seen significant improvements in its operations:

Introduced reliable 90-day forecasts

for the first time, enabling tighter leadership control and sales planning.

Deep operational integration

Kluster is fully embedded in daily and monthly commercial operations.

Unlocked strategic revenue insight

Kluster’s ARR forecasting connected Salesforce data to actual revenue tracking.

Changed team behaviour

Forecasting is now data-led — not reliant on gut feel.

/VID_ALTRATA_INSIGHT

“Something we’d been trying to solve for 5 years, Kluster did it in 2 months”

"Kluster came in and solved a problem we’d been working on for five years in just two months."

Connel Bell
CRO, Altrata

_Ask an expert, beat the market

Partnering with Kluster comes with a team of data and forecasting experts