purpose
in the beginning this system was developed for our needs as a product design company. we had always been very open with our design process and we tried to include our customers as much as possible.
this led to a very simple but profound idea: instead of constantly trying to sell our customers something new, what if we just asked them what was next?
We created kluster to allow our people to interact with a single goal: pushing ideas forward though collaboration.
product development
it’s no secret that real time feedback and and market testing during product development is incredibly powerful. kluster is not ‘feedback in a vacuum’, like a customer survey, focus group, or questionnaire. It’s true cooperative work among users who are dedicated to the product they are developing. products developed out of the kluster platform carry a story that everyone can relate to: a doodle becoming real though collaboration.
advertising and marketing
struggling with that new logo? trying to figure out a catchy tagline? wondering what message will get through to your customers? interested to know what statement they want your brand/product to communicate? want to know what media they will pay attention to? there is no better way to answer all these questions then to talk to the people you are trying to reach.event planning
what if event participants let the host know what they wanted? what if service providers and site coordinators contacted the host with offers instead of the other way around? what if your guests already knew about the event before it was planned and spread the word to all their friends? event planning is a very rewarding way of engaging a community.
education
tap the collective mind of the world to find the best sources of research, experts with the right knowledge, and the most effective communication methods for your educational objective. whether your audience is in the classroom or the boardroom, you can use kluster for everything from investigating information sources, to producing the final material.
brand association and loyalty
everyone loves being asked for help. decisions made using the kluster platform give customers a sense of ownership in the outcome. it has created some of the most loyal customers we have ever seen.
